🔗 UTM Builder

They are short text codes appended to URLs that allow analytics tools (like Google Analytics) to track where traffic is coming from. Using UTMs is essential for measuring the success of your digital marketing campaigns.

• utm_source — Traffic source (Where). e.g., google, facebook, newsletter
• utm_medium — Marketing medium (How). e.g., cpc, email, social, referral
• utm_campaign — Campaign name (Why). e.g., spring_sale, new_product_launch
• utm_term — Search keywords (used mostly in paid search advertising)
• utm_content — Content differentiation (useful for A/B testing variations like header_link vs footer_link)

• Use lowercase consistently (Google Analytics treats "Google" and "google" differently).
• Use _ (underscore) or - (hyphen) instead of spaces.
• Establish consistent naming conventions across your entire team.
• Use the preset buttons in this tool to quickly fill out standard source/medium structures!